Disclaimer: This blog is going to make you great. If you are great, then this post is going to make you greater.
Blogging is a text-based television series.
Name your favorite sitcom, then list all the reasons why you are glued to your television on a set day at a set time. You look forward to the familiar personalities going through new, but “niche” circumstances. Whether it’s for the humor, the suspense, the drama, the action or a combination of them all, you love the grossly reoccurring elements mixed with a little surprise.
That’s what your readers want when they read your blog. They want a familiar personality in a focused niche that talks, teaches or gossips in a way that continually creates a “surprise”. Not once, but consistently. Going viral depends on your ability to perpetuate the feeling you created in your first blog, in every blog after, in a new and fresh way.
Can you do that?
Some of you are immediately going to say “yes”, and others are going to say “no”, and few will be just as undecided as they were before they arrived. However, no matter which response you have, you are wrong. The question is not can you do that . . .
The question is how can you do that?
If you have enough intellect to read this far, you can do anything in the blog world, you just need to know how. The big secret that keeps everyone on the planet watching television is emotions.
Emotions are the key.
You don’t have to literally “surprise” your readers. Being surprised is a by-product of being emotionally connected to something. Your job as a writer isn’t to surprise your readers; instead, it’s to create content that your viewers can emotionally attach to.
Once your readers are emotionally attached, they will create their own feelings of surprise, growth, understanding, and amusement for themselves, based on their unique connection to your blog. All you have to do is make sure there are emotions to attach to in your blog.
How do you make sure there are emotions in every post?
Here’s a short story. For whatever reason, you are lost on an island and discover two bridges with gatekeepers in front of them. You ask Gatekeeper A, is the bridge safe to cross?
Gatekeeper A says: I do not know. I never crossed, but I know the creator of Bridge A. All I know is he built it for the money.
You ask Gatekeeper B the same question.
Gatekeeper B says: I do not know. I never crossed, but I know the creator of Bridge B. All I know is he built it out of love.
It’s that simple.
If you want to build a bridge for your readers, do it with content you love. With love comes passion, with passion comes effortless effort, but most of all, it comes with trust. A trust that inspires your readers to cross that bridge and connect to your writing.
Be in love . . .
. . . With your niche, your blog, and each and every post. When you are emotionally attached to your own creations, the bridge that allows other people to connect is inherently built.
Brandon Yawa, over and out.