There I was driving a beat up MacBook Pro, running on the latest edition of Ubuntu Linux playing Brandon Yawa’s latest hit, “Frankenstein Can’t Touch Me”. I left clicked my mouse and there it was, a spaceship. To my disbelief, it wasn’t a disk-shaped object with eclectic lights. Instead, it was a URL that read problogger.com. The leader had strange glasses and a community who spoke a foreign language dubbed “blogging”. A lot of things happened after, but like so many of you, my life was forever changed.
Our dot coms have been purchased and we are niche focused.
Choosing a niche we are passionate about, and a name that can merge this niche with our voice was supposed to be the fun part. However, most of us had a conversation with E.T. before we did any of that. That is why we choose a “niche” instead of being an “everything” blogger. It is also why we studied keywords before creating our blog. Before we knew it, blogging was more about being artificially optimized than writing about our passion.
Over education silently kills passion.
Frequent the most popular blogs and you will notice that content is king, and great writers are the quiet and not so quiet foundations that these most trafficked URLs are built on. Yes, they are SEO optimized, but not at the expense of losing their passion to create quality content, and definitely not at the cost of forgetting what made their unique voice special.
Yet every new blogger, myself included, find themselves spending more time calculating keywords, potential hits, and popular topics, all while sacrificing the voice within that would have made whatever we created – shine. In a nut shell, we danced with E.T., and became scientific bloggers instead of passionate ones.
Passionate content is inherently SEO optimized.
Your voice is really one out of billions. Scientifically speaking, there is no one in this dimension (too much Stephen Hawkins) that will formulate ideas and articulate them the way you do. You and everything you have been through is already ranked number one by the universal search engine.
New bloggers are definitely David, and the rock that will take you to Goliath-sized heights, is the one that never forgets his identity while being educated by E.T.
Brandon Yawa, over and out
